Module # 5

When we watch this video, starts to work our REPTILIAN brain, because happened something very suddenly and unexpectedly. Also works our LIMBIC brain, because with this part we express our surprise.



1. Symbols: All the symbols images persuading us, that the thing is more necessary, true and we must use, or need it. The symbol of Coca-cola will make us very surer and many people will drink it, even not knowing what there.

2. Big lie: The advertising does not coincide with really thing, and the advertising tries to persuade us opposite. For ex. Coca-cola gives people magic power.

3. Humor: The advertising of humor helps people to see things from other side. Humor makes the advertising more funny and persuading.

4. Plain Folks: If a great number of people use something, it persuading us that we must also use or try it.

5. Diversion: Here advertises coca-cola but it will be done by other method. They advertise coca-cola from helps football. The aim is not football, but representing of Coca-cola.

6. Strenght: For ex. drinking Coca cola, you will become powerful, you will forget your tiredness, you will see the world with bright colors.